The Office for Creative Research is a multidisciplinary research group using data to explore new ways of engagement and solve difficult problems with data.
Jer Thorp is an artist and educator from Vancouver, Canada living in New York. With a background in genetics, his digital art practice explores boundaries between science, data, art and culture. Ben Rubin is an internationally renowned media artist based in New York City. Together they form the OCR, collecting raw data and making it accessible, provoking people to think differently and see something they didn’t see before.
Ad Infinitum will explore the tensions between the identities we construct online, every time we visit the web it is decided for us what we will be presented with. These decisions are based on a profile that has been built up over years by different entities such as retailers, schools, banks, governments and mobile phone providers. Ad Infinitum will explore how our identities have been constructed digitally through the use of data visualisation and documentary film.
…the piece will offer an engaging and critical look at pervasive algorithmic profiling, along with data ethics and discrimination.
The piece will stem from participants data collected within Lincoln UK, participants were asked to download a free Chrome extension which automatically tracks the adds the participants are presented with on a daily basis.
We want to take back control over our data and fight against surveillance advertising
You can find Ad Infinitum at Chad Varah House 10am-5pm throughout the festival.