MakeAmplify is a collective of award-winning artists & technologists working with their artistic directors Jennifer Irons and Zach Walker.
They create spectacular work with audience experience at the core. From large-scale outdoor immersive events that transform people and public spaces into the extraordinary to re-imagining museums and bringing cinematic, live, immersive experiences to your street. Make Amplify illuminate city centres and landscapes, bringing forgotten or ignored buildings to life and telling stories in new and exciting ways, collaborating with groundbreaking creative technologists to bring magical performance onto your phones.
They believe art is for everyone, and they work globally and locally, engaging people and audiences in life-affirming stories that celebrate being together physically, emotionally and digitally. In fact, Make Amplify passionately collaborates with underrepresented communities to ensure we hear and share their stories
Get to know the artist
We asked MakeAmplify some questions to get to know them and their practice better.
What does the theme ‘Emergence’ mean to you/your practice?
As a collective of creatives, Emergance is a significant & important part of our practice. We work together to communicate ideas, solve problems and create new ways for the audience to interact with our work.
What do you love most about being a part of our festival?
I love working with the wonderful people on the Frequency Festival team. There is a great spirit of support, enthusiasm and appreciation for the work that is exhibited and it can be felt as an artist.
What would you like the audience to take away from experiencing your work?
I would like the audience to enjoy the interactive elements of the piece, and to feel as though using technology was a tactile and fun experience in which their contribution was valued and important. I would like them to feel empowered and inspired to create more art when they leave and to want to come back to create with us again, I also want this to be a relaxing immersive experience rather than an overwhelming one.
How does your art connect with the local culture of Lincoln?
I think that the art created by the participants will be a direct connection to the people and therefore culture of Lincoln as it will be an expression of themselves.
What message or emotion do you aim to convey through your work?
Creating art is a joyous act in which everyone is able to be involved and I aim to make that process as easy and immediate as possible.
Could you describe the feeling you get when you see your art resonating with people?